📈Market Overview
The size of the dating services market in Russia was rapidly recovering after the sanctions were imposed in 2022. At the same time, state protection of the domestic market allows local services to grow rapidly and create the necessary technologies for further global expansion.
Volume
The departure of major players from unfriendly countries and outdated service monetization mechanics have tripled the market size to only USD$38.24 million in 2022.
However, the rapid adaptation of the Russian economy has allowed a return to growth as early as 2023, the profitability of dating services in which will approach USD$48.4 million.
In terms of user numbers, the sanctions pressure gave a minimal drawdown, after which growth recovered and will return to pre-sanctions values already in the first half of 2024.
On average, the year-on-year growth of Russian players in the market of dating services also shows positive dynamics and amounts to 20-30% in terms of the number of downloads. It is also possible to notice a positive trend in total expenditures on entertainment, only for the first half of the year the expenditures of Russians on entertainment are growing and increased by 30%.
This information gives us reason to be confident about the recovery in market volume and, more importantly, about the opportunity to take a larger share of the market.
Strategy
Telematch plans to gain up to 40% of the dating market in Russia by the end of 2026 and start expansion worldwide.
Taking advantage of the current market situation with relatively small investments, local services have an opportunity to get to the front of the market, while technological lag or niche stereotypes of existing brands allow new players to claim a rather large market share.
In the next three years, we will actively seize the Russian market and make the financial model profitable, which will allow us to actively expand into global markets.
2024: active growth of the user base and becoming one of the top five Russian dating services.
2025: search for a sustainable growth model. By the end of the year, the plan is to become one of the top three market leaders with a loss of no more than 10% of total investments.
2026: take the leading position in the Russian dating services market both in terms of audience volume and financial indicators.
Thus by the end of 2026, Telematch user base will consist of 5.5 million users with a total annual revenue of $40 million per year.
2027 is the Year of Expansion
In 2027, Telemacth will begin expansion into global markets based on a strong team, a unique technology base and a sustainable financial development model.
Sources
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